INNOVATOR.
ENTREPRENEUR.
EXECUTIVE.
MARKETER.
SPEAKER.
AUTHOR.

Travel.

By last count, I have logged nearly 5 million miles, taken thousands of flights, slept thousands of nights in hotels, spoken to tens of thousands of people in hundreds of audiences around the world, and walked uncountable miles walking the winding streets in the Greek islands and the shores of some of the most beautiful beaches around the world. I am not IN Travel. I eat, breathe, and sleep travel. I AM Travel.

My entrepreneurial spirit was evident when I co-founded Zeus Tours & Yacht Cruises, where I focused not just on business operations but also on delivering unique small-ship Mediterranean experiences. This venture was more than a business; it was a lesson in understanding customer needs and the intricacies of the travel industry. I sold the company in 1999 to FAR&WIDE Travel Corporation, so I knew what my partner Lakis, and I built, was top-notch.

At Tripology, my foray into digital travel was a game-changer. Here, I spearheaded strategies that revolutionized how travelers connect with experts, setting a new standard in lead generation, not only in the industry but the tech world as a whole. This role was a significant step in my career, enhancing my skills in digital strategy and digital product development.

In my tenure at RCI/Wyndham, I took on the challenge of enhancing timeshare inventory sales by creating a very successful bulk sales process, where wholesalers would get access to more inventory as they bought more. This role was not just about driving sales but also about understanding the evolving market and customer preferences, ensuring that our offerings remained competitive and relevant.

One of my favorite roles? Managing Director – Retail and Strategic Partnerships at Brush Creek Ranch in Wyoming. This was a deep dive into the realm of luxury retail, luxury travel, and overall luxury experiences. From luxury retail to a premium Wagyu beef program, each project was a testament to my commitment to excellence and innovation in hospitality.

As Executive Director of the Main Street Business Alliance, I apply my diverse experience to revitalize and transform the businesses and events of the Special Improvement District of Downtown Hackensack. This role is a blend of my past experiences, where my skills in digital innovation, understanding market dynamics, and building strong relationships are key to fostering community growth and business innovation.

My career in the travel industry showcases my adaptability, innovation, and commitment to customer experience. It underlines that in the dynamic world of travel, it’s the skills, adaptability, and relationships that truly matter, transcending beyond mere job titles.

For a more detailed overview of my journey in the travel industry, visit John T. Peters – About.